Use 'First-Run' Language in Movie Theater's Use Clause
If you own a shopping center or mall, you know that the success of your tenants is connected to the amount of foot traffic that you can bring in. Movie theaters are a great example of one type of tenant that attracts crowds. But not all movie theaters show films that are of interest to a wide variety of moviegoers. For example, a movie theater that shows only independent films won’t draw as diverse a crowd as one that shows blockbusters and mainstream pictures.